The American Heart Association launched Go Red For Women in February 2004 to elevate the cause of heart disease among women. Since then, Go Red For Women has grown into a movement of millions united under the symbol of the color red and the red dress.
Along with providing the tools to support healthy living, Go Red For Women also organizes frequent events and campaigns. These include Go Red For Women Day, National Wear Red Day, Go Red For Women Luncheons, Communities Go Red, Cities Go Red, and the HEART for Women Act. Popular items such as the Red Dress Pin increase the movement's visibility and help support the cause.
Merck & Co., Inc., is a proud national sponsor of the American Heart Association's Go Red For Women movement.
When you join Go Red For Women, you gain access to a world of information and support, including:
- A Go Red For Women brochure with tips on how to get and stay healthy
- Monthly newsletter on women's heart health
- Access to community message boards
- A red dress pin signifying your support
Join Go Red For Women to support this growing cause!



